Post 11 - Proposal Script

Smartphones: A tool for productivity, or a distractions. Why I've chosen this topic is because smartphones have clearly had an influence on our lives, on my life. It wasn't long ago when a mobile phone was only good for phone calls, SMS and Snake, and with how quickly technology has developed. we have seen technological convergence in its most efficient and greatest form. Where a small 4 inch device is more powerful than computers constructed 10 years ago. Also the smartphone has become relatively cheaper than previously so the average person could afford one, this has led to a dramatic increase in the demand for smartphones and now if you look around everyone has one.
 I am making a balanced documentary, i will try to avoid bias and my own opinion where i can, and i will use facts.

Smartphones: A tool for productivity, or a distractions.

We have decided to make a mixed documentary as it is versatile and we can include many different techniques, such as interview, observation and narration. Interviews whether vox pops or expert interviews allow us to get different perspectives. The vox pop allows us to get the general publics opinion and the expert interview gives us expert knowledge on the topic of smartphones.

We have decided to go for the 7PM slot on BBC 3, because this is primetime. It also fits with our target audience of 16-34 as that is the major demographic that we are targeting. It's reputed for its youthful material. 7PM meets the start of prime time where networks fight over the ABC1 audience. BBC 3 is known for its interesting documentaries in the weekday evenings and smartphones would be a great addition to its collection of documentaries broadcasted.

For our short smart phone documentary we aim to reach a specific targeted audience.

Our targeted audience will include young adults. Anywhere between the ages of 16 and 25 . both males and female. Our audience will come from social classes such as the working class and middle class, from all over the UK.
We will target young adults. Between the ages of 16-25, focusing on 16-19 year olds who are in some form of education or training.

They will be smartphone users and regular users of social media platforms such as Twitter, Facebook, Snapchat and Instagram.

 We will not be gender specific during this project, we will try to get males and females involved and both their opinions, it will also be interesting to see what men favour and what women favour when it comes to using their smartphones.
As aforementioned we will target those of the middle classes as they display the majority of the public. 

Our audience would be socialites of the new digital age, very out going. Regularly updating their following on their latest adventures and social gatherings.